Required Summer Reading: 3 Swimwear Brands You Can Actually Feel Good About Supporting
For most modern womyn, “swimsuit season” never arrives without a heavy set of baggage just beneath it. I remember being fifteen, prodding and pressing at my body in a Dillard’s dressing room. I refused to step out of the room to show my mom what I’d tried on — a thousand-pound weight of guilt and shame and fear upon my shoulders.
That was in 2008, before feminist t-shirts and “every body is a bikini body!” memes were en vogue. But even with the beautiful strides we’ve made in body positivity + inclusivity, it can be difficult to find swimwear options without having to sift through a half-dozen pages of the same thin, white, privileged bodies you’ve been seeing in bikinis since… well, you've been seeing bikinis. The marketing tactics used by most swimwear brands are manipulative at best ("buy our bikini and you'll look like this!") and evil, at worst ("if you don't look like this girl in a bikini, you're worthless").
For almost all of us, swimwear shopping is unpleasant. But for some, it can be outright triggering. So I rounded up 3 brands that sell chic swimsuits without manipulative and outdated marketing.
And to sweeten the deal, the brands featured here use ethical + sustainable practices — so you can shop responsibly, as well as happily.
*Note: unlike similar listicles, this post is entirely unsponsored. Buy one of everything, or buy nothing -- I get squat, either way. Just one way to show I'm doing this work for y'all.*
*This post features fashion brands that focus on quality + sustainability -- therefore, their prices are prohibitive to some. Check out this great blog post on affordable fashion brands.*
*If you're still on the hunt, try this great blog post on 9 Black-owned swimwear lines!*